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Training Post helps unlock specialist business book content

Kogan Page

Training Post helps unlock Kogan Page’s business book content

When leading independent publisher Kogan Page wanted to branch out from traditional publishing to offer specialist professional content in a new way, Training Post provided the ecommerce solution they needed for customers to buy and explore high-quality content in one, fully branded space.

Kogan Page – one of the longest-standing independent publishers in the industry – has built its success on two key principles: Working with expert authors to provide the best content and identifying how to making it accessible to readers.

While books remain very much their primary business, they were keen to add a new dimension by unlocking content through online courses, allowing key audiences to access the expertise more flexibly.

Kogan Page wanted an ed tech partner that could transform its business skills content into engaging online courses and provide a platform that allowed users buy these simply and seamlessly. Can Studios’ unique Training Post platform, alongside its award-winning in-house learning designers and software developers, was just the combination Kogan Page needed.

Selling courses via Training Post means Kogan Page’s users can:

  • buy with a credit card
  • access content immediately and conveniently on any device – with no need to install anything
  • receive a CPD certificate to evidence learning, because each course has inbuilt activities and knowledge check-questions.

Kogan Page can also easily offer companies bulk discounts and let the purchaser (such as a training coordinator) to assign courses to their teams.

Although elearning was a new venture for us – we had a clear vision of what we wanted to achieve commercially and as a publishing concept. We needed a partner who would realise this concept and could guide us through the technological process from start to finish.

Alison Middle

Kogan Page Marketing Director

Creating Success – the bestselling business skills collection, which covers topics from people management and leadership to business writing and presentation skills – was launched in online course format during summer 2018.

koganpageonline.com