Our Training Post ecommerce platform has helped leading independent publisher Kogan Page branch out to offer specialist professional content in a new way – letting their customers buy and explore high-quality content in one, fully branded space.
Kogan Page celebrated its 50th anniversary in 2017 – making it one of the longest-standing independent publishers. Its success is built on two key principles: Working with expert authors to provide the best content and identifying how to make that accessible to readers.
“Books are still very much our primary business, but unlocking our content through online courses adds a new dimension to our products, allowing key audiences to access the expertise with more flexibility,” said Kogan Page Marketing Director Alison Middle.
Can Studios’ unique Training Post platform, alongside its award-winning in-house learning designers and software developers, was just the team Kogan Page needed.
Can Studios Director Paul Hilton explains: “Selling courses via Training Post means users can buy with a credit card and access the content immediately and conveniently on any device – with no need for them to install anything. And for the seller there’s no need to integrate a separate shop front with the course platform because the ecommerce function is built in.”
Creating Success – the bestselling business skills collection, which covers topics from people management and leadership to business writing and presentation skills – was launched in online course format this summer.
Alison Middle said: “Kogan Page is in a strong growth phase and we want to consolidate this by optimising our content to connect with readers and bring it to the attention of a completely different customer, as part of our ongoing commitment to develop expert content to support professional development.”
“Although elearning was a new venture for us – we had a clear vision of what we wanted to achieve commercially and as a publishing concept. In Can Studios we found a partner who would realise this concept and could guide us through the technological process from start to finish.”